Video plays a vital role in football clubs. The key for those who successfully use video, is sharing content that simply cannot be seen anywhere else. Match footage and highlights, pre and post-match interviews and press conferences are all standard fare. Football clubs have first-class access to hundreds of hours of exclusive material that is spot on for passionate supporters. The most valuable commodity any football club has is its fanbase – provide them with a great engagement experience and they’ll stick with a club forever.
With fans around the world and millions of daily page views, this top flight premier league football club needed a platform that could support a consistent and engaging digital experience on their website. To add to the challenge, it also needed to be ready, without notice, for quick spikes in site traffic that occur when fans look for information about who is playing that day, for live match commentary, match results, or post-match reports. Often without warning, thousands of unique visitors must be served within a small window of time.