“Our primary objective was a stable integrated system for providing our website visitors with the same smooth and intuitive experience that our games deliver on the Nintendo game consoles.”
“I mean, if today’s gaming consoles deliver HD video, the videos on the web should offer HD quality too, right?”
“On our pages, Nintendo users get information and become members of the Nintendo Club. Our first priority was to ensure stability of our websites and boost user experiences.”
“I am very pleased with our results. The video experiences that we provide across our websites have substantially improved which has increased the number of videos being requested. The programming interface is excellent and offers plenty of options for the future. We can finally focus on our core business: creating content and great user experiences.”
Enis’ Challenge: Creating engaging high-quality video experiences
As ambassadors of many of the Nintendo videogames, Mario™ and Luigi™ welcome visitors to the Nintendo Europe websites. These two superheroes are not only charged with battling opponents or overcoming challenging obstacle courses in many of the games that fans play on the Nintendo 3DS, Wii console and next generation Wii U platform, but they also have to have super-charged optimal performance on Nintendo’s websites across all connected devices.
However, the aging production environment that the European team was using to make these fan-favorites come alive on Nintendo’s web pages imposed a major challenge of its own. Dirk Hendriks, Nintendo Content Editor, was dissatisfied with the legacy content management system. “It was not up to date any more”, said Hendriks, “the web pages were loading slowly and video integration was awkward. We did not really have control over our own content.”
Enis’ Solution: Leveraging an intuitive, easy-to-use online video platform
Enis wanted more video, better website performance and better SEO all with less administrative effort. His team was migrating from their legacy system where content had been maintained by external agencies and taking control of their own destiny, managing the content themselves.
Enis’ essential requirements for a video solution were:
Easier video content management
How will Nintendo get the best possible internal video management so that they can create engaging video experiences for page visitors?
What happens on upload, how are videos transcoded, stored, and archived?
Search engine optimisation
How can Nintendo improve their SEO values and increase the number of website visitors?
Stabile high-performance delivery
How can Nintendo ensure reliable website performance and optimal viewing experiences free of latency and interruptions?
Nintendo’s Limelight Solution: Limelight Video Delivery Services and Limelight Content Delivery Services
Seamless video integration
Enis Sari chose Limelight’s Orchestrate solutions because he wanted access to world-class tools for video content management and transmission. Through Nintendo’s partnership with Limelight, his team has a seamless end-to-end video content management tool that integrates into their existing content management system.
With Limelight, Nintendo Europe gets:
The right video for the visitor
Limelight always provides Nintendo with the correct video format for the requesting device and browser, whether PC or mobile.
Stable video streams using Limelight‘s global Content Delivery Network
Thanks to direct connections with over 700 access networks worldwide, even large audiences are not a problem for Nintendo.
Easy input of metadata
Metadata can be easily and quickly entered, and also the different language versions are easily manageable.
Easy tracking of SEO rankings using Limelight’s SEO tools.
Unified branding for Nintendo
Limelight’s Visual Player Designer ensures that the brand is consistently displayed on the company’s player, even if the video comes via third-party pages.
Limelight’s cloud-based solutions mean that Nintendo does not require additional infrastructure spending to store its videos or deliver them.