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Scaling Globally To Expand and Meet Increasing Customer Demand
The Limelight Orchestrate Platform with Content Delivery and Cloud Storage Services
Rhapsody International, which owns and operates the Napster brand, pioneered the paid music streaming service when it launched Rhapsody in 2001. Rhapsody was the first music service to sign licensing agreements with all major labels, the first streaming music service to launch an iOS app, the first service to offer a broad catalog of major label content for full-track play on Twitter, and the first streaming service to provide a front end specifically designed for kids. Additionally, Rhapsody was the first music streaming service available on Sonos’ line of connected speakers, the first to launch a hybrid radio service, unRadio – through a partnership with T-Mobile, and first to power on-demand streaming service for a radio provider with iHeartRadio All Access powered by Napster. Today, as one global brand formerly known as Rhapsody, Napster is a top-tier streaming music service with 3.5 million paying customers and a global catalog of more than 40 million songs available in 34 countries.
As Napster increases its subscriber base and expands into more regions around the world, they wanted to ensure a high quality listening experience everywhere. Both of these goals present unique challenges to ensure flawless streaming on every Internet device.